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Established in March 2004, Insideout is the brainchild of Paul and Nicky Edmunds. 

The idea behind their first outlet in Tavistock, Devon was to offer a varied range of design led goods for the home, affordable yet stylish.

Careful thought has gone into creating a unified thematic link throughout the product range incorporating items you just don't get in high street stores.

December 2005 saw the launch of a second store in Dartmouth and in September 2007 the flagship store will open in Exeter.

In May 2007 we were voted INDEPENDENT RETAILER OF THE YEAR - South West at the glamorous Progressive Gift Retailer Awards and we were a finalist for the AXA Small to Medium Sized Business of the Year at the National Business Awards.

In June 2008 we won the Federation of Small Businesses Service Excellence Award and were also an E-Business finalist. In February 2009 we won emerging retailer at the prestigious Spring Fair Awards, judged by influential designters such as Linda Barker and Sophie Conran.

THE CONCEPT

Paul Edmunds - Financial Director
Paul looks after Finance, IT, Web Development and Design. His key function is financial planning.
Nicky Edmunds - Managing Director
Nicky's key role in the business is strategic planning, but she is also responsible for the Purchasing and Human Resource faculties. She has recetly won Credit Suisse Entreprenneur of the Year at the National Business Awards

THE TEAM